On this market, "pay for results" means leads bought with your budget. With us, the result is your revenue — on our budget.
None of the services below is sold separately or invoiced to you. All of it is our working tool for bringing you clients. You pay only a share of the revenue from the clients we brought.
The market sells leads: RUB 200–500 per inquiry on published price lists, RUB 344–3,200 in real cases, plus a retainer of RUB 55,000–75,000 a month on top. We do not sell inquiries. We build the flow with our own money and take a share only once an inquiry has become a paying client. There is nobody and nothing to argue with about lead quality: if they did not pay, we did not earn.
A typical agency charges 8% of your budget or RUB 35,000–100,000 a month for campaign management — and asks for a budget starting at RUB 30,000, while the serious players will not take on anything below RUB 500,000–600,000. We do not ask you for a single rouble of advertising money. We invest our own: during the first week of work with an active partner the agency paid RUB 48,107 of advertising out of its own pocket. Get the economics wrong and we lose our money.
A website on this market costs from RUB 29,000 at minimalist studios to RUB 1.4 million at large agencies, and you pay upfront, before the first inquiry. We build pages for your flow at our own expense and never invoice you for them — they are our working tool, not your purchase. What you get is clients, not a design file.
CRM implementation on this market starts at RUB 4,500 per hour plus licences, and that is before the first client arrives. With us, an account on our own platform is part of the partnership: add as many team members as you need, every inquiry is tagged with its source, and the platform filters out spam and duplicates automatically. Of 61 inquiries in the first week the platform filtered out 24 on its own — the partner pays nothing for those.
Agencies that work for a percentage take 3–17% of deal value — but you pay for the advertising yourself. We take 30% of revenue and pay for the advertising in full. The difference is an honest one: our percentage is higher because the risk is ours, and you pay nothing upfront. We calculate the unit economics of your niche before signing and tell you honestly if we will not take it on.
SEO on this market is RUB 24,500–300,000 a month as a retainer; the best offer to refund the advance if they do not reach the top. A position in the results is not money in the till. We charge nothing for it: promotion is part of our work of winning you clients, and you pay only on their revenue.
On the left, what agencies on this market charge for it. On the right, what you pay for it with us.
| What a business needs | The market charges | Marinerio |
|---|---|---|
| Website / landing page | RUB 29,000 – 1,400,000 per project | RUB 0 — we build it for ourselves |
| Campaign management | RUB 35,000 – 100,000 per month or 8% of the budget | RUB 0 |
| Advertising budget | yours, from RUB 30,000 to 600,000 per month | ours, 100% |
| CRM and account | from RUB 4,500 per hour of implementation + licences | RUB 0, included |
| SEO | RUB 24,500 – 300,000 per month | RUB 0 |
| Inquiry | RUB 200 – 3,200 per lead, quality open to argument | RUB 0 per inquiry |
| Total upfront | from RUB 100,000 per month and up | RUB 0 |
| You pay | regardless of the result | 30% of revenue from a client we brought |
Prices taken from agency websites, August 2026.
We do not sell websites, hours, reports or monthly maintenance. All of that we do for ourselves — in order to bring you clients. The only thing you pay for is a share of the revenue from those we brought.
Same month for both: an advertising budget of RUB 100,000 and RUB 400,000 of revenue from the clients brought in.
The budget goes out upfront, before the first client, and the risk on it is yours: if the advertising does not work, the money is spent all the same.
Paid after the money has reached your till. If the advertising does not work, we take the loss and you have paid nothing.
The same amount either way. The difference is who pays upfront and who carries the risk.
Leave a request — we will calculate the unit economics before signing and tell you honestly whether we will take it on. It commits you to nothing.
Run the numbers for my niche